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Last updated: 15 September 2026
Nothing that tracks you loads until you agree to it. You can accept analytics, accept advertising, accept both, or refuse everything, and the site works either way. We do not sell your data.
Cookies are small text files a website stores on your device so it can remember things between page loads. Some are essential to a site working at all; the rest are optional, and those are the ones we ask you about.
When you answer the cookie banner we save that choice in your browser’s local storage under the key cookie_consent. It records only your preference, contains nothing that identifies you, never leaves your device, and exists so we do not ask you the same question on every page. Strictly speaking that is local storage rather than a cookie, but it is the same idea and you should know it is there. It stays until you clear it.
We use Google Analytics 4 to understand which pages are useful and where people give up. We look at patterns, not individuals. Google Tag Manager, which loads it, sets no cookies of its own.
| Cookie | Set by | Purpose | Expires |
|---|---|---|---|
| _ga | Google Analytics | Tells one visitor apart from another, so we count people rather than page loads. | 2 years |
| _ga_<container-id> | Google Analytics | Keeps track of the current visit, so one session is not counted several times. | 2 years |
We advertise on Google and LinkedIn. These cookies tell us which campaigns actually bring people to us, and let those platforms show our ads to people likely to find them relevant. Decline and you will still see ads elsewhere on the internet — they simply will not be informed by your visit here.
| Cookie | Set by | Purpose | Expires |
|---|---|---|---|
| _gcl_au | Google Ads | Records that you arrived from one of our ads, so we can tell which campaigns are worth running. | 90 days |
| IDE | Google (doubleclick.net) | Used by Google to deliver and measure ads, and to avoid showing you the same one repeatedly. | 13 months in the UK and EEA, 24 months elsewhere |
| bcookie | LinkedIn browser identifier, used to measure and target our LinkedIn campaigns. | 1 year | |
| li_sugr | Helps LinkedIn recognise a returning browser for ad measurement. | 90 days | |
| UserMatchHistory | Synchronises LinkedIn ad identifiers. | 30 days | |
| lidc | Routes LinkedIn requests to the right data centre. | 1 day |
We use Google Consent Mode v2 in its basic configuration. Every consent signal starts as denied, and no Google tag is requested at all until you make a choice. If you decline, the scripts are never downloaded — not loaded and told to stay quiet. If you accept part of it, only the matching signals are granted.
You can withdraw consent at any time, and it is no harder than giving it. This clears your saved choice and brings the banner back.
You can also block or delete cookies in your browser settings, opt out of Google Analytics everywhere with Google’s opt-out add-on, and manage LinkedIn’s advertising settings in your LinkedIn account.
Ask us anything about this via our contact page. See also our Privacy Policy.